Our creative vision for the film was to illustrate the transformative effect of Atera's solution. We set classic, bulky computer equipment against a backdrop of modern, minimalist design to symbolize the evolution from the old to the new. This contrast underscores the leap from traditional, cumbersome IT support to a streamlined, AI-enhanced workspace, where every element is optimized for peak performance.
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ATERA
In our collaboration with Yambo Studio and Tal Baltuch, we crafted a 60-second brand film for the innovative tech company, Atera. The film highlights Atera's AI-powered IT solution, which is revolutionizing the way businesses approach IT support. Atera's technology is designed to optimize efficiency, propelling companies into a new era of productivity.
what we did
R&d
LOOK DEVELOPMENT
DESIGN
CREDITS
Direction Tal Baltuch, Yambo
CGI Production Yambo
Producer Gal De-Lange
2D Animation & Comp Tal Baltuch
Look Development MATCH Studio, Steward Lupercio, Michael Agaltsov, Setu Choudhary, Christian Romero, Cris Labno
3D Animation Riccardo Bottoni, Matteo Forghieri, Michael Agaltsov
Dust Particle Simulations Ezequiel Grand
Background Nebula Simulation Yambo
Music & Sound Design The Soundery
VO Victoria Lynn
Additional Help Indrajit Sarkar
Client Atera
Agency Mamash Production
year 2023
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