Our collaboration with Met Helmet to launch their new helmet line in conjunction with Tadej Pogačar was a project of ambitious scale and creative vision. The true challenge was in encapsulating the profound connection between the helmet and the cyclist, crafting a symbiotic relationship that was nothing short of exceptional. The design intricacies and the unique features of the helmet were at the forefront, highlighted by a custom iridescent shader that transformed it into a piece of art. The project aimed to narrate the helmet’s journey from conception to the final dust effect that gives it an iridescent allure.