© 2024
© 2024
scroll
Image
004 — 012
SANTINI CYCLING
In our campaign, we captured the essence of victory and legacy through the iconic yellow fabric of the Santini Cycling Jersey for Le Tour de France. The spot begins with the vibrant yellow material, symbolizing the dreams and aspirations of every cyclist. As the fabric undulates and comes to life, it gradually forms the legendary Yellow Jersey. Every stitch speaks to the detail and grandeur of the triumph it represents.
what we did
R&D
Creative Direction
animation
Simulation
Image
Image
Image
Image
Image
Image
The essence of the Yellow Jersey goes beyond the color; it's a tangible representation of dreams that have been chased with fervor across the French countryside. "Some dreams have substance. Certain colors are tangible. When you wear it, You’re wearing a Legend." This line echoes as the jersey takes shape, a seamless sequence unfurling the Santini Yellow Jersey, not just as a garment, but as a mantle of greatness, worn by the champions of Le Tour de France.
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image