© 2026
© 2026
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RAYBAN FERRARI
We teamed up with the internal team at EssilorLuxottica to produce a series of high-impact key visuals and social assets for the Ray-Ban x Ferrari campaign, celebrating the Abu Dhabi and Las Vegas Grands Prix. The creative direction merges automotive precision with fashion attitude, showcasing the product through dynamic compositions, bold color blocking, and refined lighting setups. Every frame was crafted to elevate the sunglasses as performance objects—where engineering meets style.
what we did
concept
Creative Direction
look development
design
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Driven by an R&D-focused approach, we pushed materials, shaders, and surface detailing to capture the authenticity of metal finishes, tinted lenses, and Ferrari-inspired red accents. The mood balances speed and sophistication: cinematic contrasts, tight macro shots, and sculptural angles that echo the aerodynamic language of Formula 1. The result is a cohesive visual system designed to perform across digital touchpoints, delivering premium storytelling with a sharp, contemporary edge.
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